Abstract
Given the relatively high rates of physical inactivity among older adults in Nova Scotia (NS) (Statistics Canada, 2011), the purpose of this study was two-fold: 1. To examine the physical activity (PA) beliefs, perceptions and experiences of rural older adults in rural NS and 2. To examine municipal, regional, and provincial-level stakeholders' perceptions of, and experiences with, PA promotion in NS. Data were obtained through semi-structured and group interviews with 20 older adults (Mage = 77.5 years, age range: 68-97 years) and 12 stakeholders (Mage = 49.8 years, age range: 33-74 years). Consistent with Corbin and Strauss (2007), elements of microanalysis, open coding and axial coding were used throughout the data analysis process, interwoven with ongoing data collection. Analysis resulted in the construction of two major categories. The first, "Factors that Influence Activity Prioritization" consisted of four concepts ("Historical Context of Activity, Work and Productivity," "Already Busy with Day-to-Day Activities," "Being/Staying on the Go," and "Cautionary Approach"). The second, "Promoting Physical Activity Among Older Adults" depicted strategies for the promotion of PA within the context of particular PA routines and prioritized activities. In terms of PA promotion, several factors appeared important including the prioritization of work-time/"productive" PA, conceptualizations of PA and norms, beliefs and perceptions of aging and PA. The findings of this study suggest PA needs to be culturally relevant and salient. Therefore, with respect to promoting PA among rural older adults in NS, it appears prudent to shift the focus away from conventional methods of PA promotion.Acknowledgments: CIHR Planning and Development Grant - Mobility in Aging Competition