Abstract
Objective: Despite the physical and psychological health benefits associated with physical activity (PA) for breast cancer (BC) survivors, up to 70% of female BC survivors are not meeting minimum recommended PA guidelines. The objective of this study was to evaluate the acceptability and satisfaction with Project MOVE, an innovative approach to increase PA among BC survivors through the combination of microgrants and financial incentives. Methods: A mixed-methods design was used. Participants were BC survivors with a mean age of 58.5 years. At 6 month follow-up, participants (n=72) completed a program evaluation questionnaire and participated in focus groups (n=10) to explore their experience with Project MOVE. Results: Participants reported that they were satisfied with Project MOVE (88%) and that the program was appropriate for BC survivors (92%). Four main themes emerged from the focus groups: 1) Acceptability and satisfaction of Project MOVE, detailing the value of the model in developing tailored group-based PA programs; 2) The importance of Project MOVE leaders, highlighting the importance of a leader with knowledge and experience concerning PA for BC survivors, 3) Breaking down barriers with Project MOVE, describing how the program helped to address common BC related barriers (i.e., body image) as well as practical barriers (i.e.,cost), and 4) Motivation to MOVE, outlining how the microgrants enabled survivors to be active, while the financial incentive motivated them to increase and maintain their PA. Conclusion: The findings provide support for the acceptability of Project MOVE as a strategy for increasing PA among BC survivors.Acknowledgments: This work was supported by the Canadian Cancer Society (grant #702913)